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The thumbs-up list:
Fire-breathing beer
Rocky clydesdale
Thriller lizards
Richard Simmons tires
Jack cheesy
Charlie Brown Coke
The thumbs-down list:
Follow heart
Danica Go-Daddy
Salesgenie
Bud Light chatup lines
Salesgenie, again
Spider-firefly
eTrade barf
Yes, those are exact transcriptions. I mostly didn't keep notes of what the ads were FOR, just whether or not I liked them. If we laughed out loud or went awwwww it went into the thumbs-up list; if we cringed it went into the thumbs-down list. The rest fell into the category of "not memorable" or "not objectionable".
Follow your heart: gruesome
Danica: she's a race car driver for god's sake, not a centerfold
Salesgenie: xenophobic and stupid looking
Chatup lines: xenophobic also
Salesgenie: see previous
Spider: cheesy first and gruesome later
barf: cheesy first and then disgusting
It was a good game, unlike most Super Bowls. (Last year was pretty decent, as well.) But I couldn't enthusiastically root for either team. The Pats are becoming too expected a winner, but the Giants beat my Packers.